Research

Your World, Our Classroom.

What is your positioning statement? How do the public, as well as your existing and potential customers perceive you? Who are your primary target audience versus who is currently actually buying your product or service? What exactly is your market position compared to your competition? What is your potential in international markets? What is the market feasibility of your new product flourishing in existing and/or potential markets? How will your new identity programme, packaging or advertising campaign be received by the intended audience? What was your media return on investment? What are the emerging technological trends and market forces that may influence your new design and/or launch?

These are a few of the questions which Octagon Group will help you answer via proactive research preceding the deployment of any campaigns or launches of new branding, packaging, products or services.

Our seasoned market research professionals are here to help you with your next feasibility study, historical analysis, or perception research. As with all aspects of our services, objectivity is number one. We don’t, as an example, conduct focus groups for the sake of doing so, or when the group dynamic may be counterproductive. In fact we often recommend against focus groups, but when we do execute them, our focus groups are devised for maximum objectivity in order to obtain real results—not the ones you and we collectively wish to obtain or expect.

We will analyze your unique requirements, and recommend a research strategy that will best deliver quantifiable, reliable, meaningful results to enhance your overall marketing effectiveness.