What Makes Brands Immortal?

Any brand or product emerges with the potential to become the next Nike. It all starts with intelligent branding. Put Octagon Group first on your list of branding resources, because when you’ve done it as often and successfully as we have, creating a new corporate or brand identity or breathing new life into a stale one is second nature.

Building Brand Equity

Our brand specialists will examine your organization; your mission statement, personality, philosophies, and target market to create a name and/or a graphic statement that embodies all that you mean, in a manner that your audience identifies with most. Everything about your organization is reflected in your identity…and it’s not just about names, logos, and taglines. Your identity is at the core of your public perception, and will concisely convey your positioning.

Making Your Mark

Whether you are a new company, an established firm launching a new line or product, or an existing entity with either a weak or negative brand equity, our team will expertly devise an identity program that will convey your message in an instant, and leave behind a powerful, long-lasting reminder. Your new mark will make sure that you are recognized, get you in the door, and leave a positive impression behind, long after you leave the room.

Saying it with Sizzle

Comprehensive understanding of intended use, as well as the psychographics and demographics of your audience, enables us to create identity programs with immediate, and indelible impact; emblazoning a message of strength, sensibility, and staying power. Your new or revitalized identity will begin to establish or improve your brand equity on impact.

We include complete trademark research and application compliance, alone or in coordination with your legal counsel.

See some Smokin’ IDs here.