Promotions

Strategies to Grow On

When your clients recognize the benefits you offer—directly, concisely, and uncluttered—it’s all in it for you. Whether a point-of-purchase retail campaign, a broadcast campaign, a direct response promotion, loyalty programmes, or a business-to-business effort; in today’s busy home and work environments, your potential customer wants to know quickly, how your product or service will impact their pleasure, productivity or profitability. We know how to do it with attention to your costs, margins, and net profit.

Whether you desire occasional stand-alone promotions, or an on-going heavy-frequency campaign, our team creates promotions that make sense. By understanding what makes your customer tick, and which media are most appropriate to employ, we will cleverly devise a programme that will encourage participation by appealing to your customer’s core value system.

Your customized promotions strategies may at varying times incorporate: • Sweepstakes and Contests • Memberships • Point-of-Purchase Promotions & Displays • Single-medium/Multimedia Advertising • Loyalty Programmes • Specialized Merchandising • Promotional Packaging • Promotions to and for the Media.

Teaming Up: The Whole IS Greater than the Sum of its Parts — A Co-op Promotions Aside

When it makes sense, Octagon Group will devise campaigns to promote two or more clients having a common target audience and goals. This creates enormous real- and perceived-value for recipients, as well as significant cost saving for our clients. Why not promote a hiking shoe company, a mountain expedition tour outfit, a sports beverage, and an airline for an ultimate trekking vacation sweepstakes? We did it with flying colours! How about joining a herbal supplement manufacturer, a gardening supply company, and a herbal medicine software developer to promote each other? Our clients most definitely saw Green.

In either consumer or commercial markets, we will help promote the healthy growth of your business via cultivated, outside-the-box promotion innovations. It takes ingenuity and caring enough to really give your challenge deep thought. We keep thinking…you keep winning!

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